Caleb & Brown Enhances the Personal Touch in Digital Assets with Talos Technology

The Company

Caleb & Brown is one of the world’s leading cryptocurrency brokerages. Founded in 2017 in Melbourne, they were among the first AUSTRAC-registered digital currency exchanges in Australia when the regime was created in 2018. Their cryptocurrency brokerage services are structured so that each individual client is assigned their own personal relationship manager. Unlike most other providers, access to their service is not only available via an app or website, but also through direct communication with their broker 24/7, providing a personal touch when placing orders, navigating markets and seeking technical support.

The Challenge

Caleb & Brown is on a mission to help people better understand and navigate the complexities and opportunities of digital assets through personalized service. Operating an agency brokerage model, Caleb & Brown uses a professional team of traders to offer a wide range of cryptocurrency assets against various major fiat currencies. This required them to be plugged into several exchanges and liquidity providers using their own aggregation system that was resource-intensive to manage and required continuous development to maintain. This created an opportunity for a technology solution that could plug into their operations platform to streamline processes and support their team of traders in providing the best service possible for their clients. They were looking for a platform that could more efficiently aggregate liquidity from various sources and provide the fastest access to cryptocurrency markets using their existing custody solutions.

The Solution

After a thorough review of the Talos trading platform, Caleb & Brown found it to be an upgrade to their existing trading system. Talos delivered a solution that plugged into their existing operations platform providing Caleb & Brown with instant connectivity to all its major liquidity venues and custody providers in the one place, ensuring a robust and scalable workflow. 

• Talos’s built-in order management functionality coupled with advanced algorithms allowed Caleb & Brown to aggregate liquidity across multiple venues simultaneously, monitor and execute their clients’ orders in a timely and reliable way, and at the best available price. 

• Talos’s connectivity with its custody providers allowed Caleb & Brown to manage trade liquidity more efficiently, ensuring clients were getting the fastest access to the volatile cryptocurrency ecosystem.

The Results

As a result of implementing the Talos platform to better manage their trading workflows, the Caleb & Brown team have been able to enhance their clients’ experience, reducing the complexities associated with this fairly nascent market. The market leading trading tools and ledgering capabilities available through the Talos platform enables Caleb & Brown to execute client orders professionally and securely.

“Our partnership with Talos has enhanced the way we operate, allowing us to focus on what matters—our clients,” said Bee Weck, COO of Caleb & Brown. “With Talos's institutional-grade trading platform, we're empowered to deliver on our promise of personalized, expert service in the dynamic world of digital assets." 

"We are thrilled to see the impact our trading platform has had on Caleb & Brown's operations,” said Samar Sen, Head of APAC at Talos. “Our goal at Talos is to streamline the complex processes of digital asset trading with robust and intuitive technology. Improving their ability to manage trades and to maintain transparency gives their clients more reasons to feel well-supported and valued.”

The Future

As Caleb & Brown expands their business, they will continue to leverage Talos's evolving platform to bring innovative solutions to market faster and to stay ahead of the curve in this fast-changing space.

^{Disclaimer: Talos Global, Inc. and its affiliates (“Talos”) offer software-as-a-service products that provide connectivity tools for institutional clients. Talos does not provide clients with any pre-negotiated arrangements with liquidity providers or other parties. Clients are required to independently negotiate arrangements with liquidity providers and other parties bilaterally. Talos is not party to any of these arrangements. Services and venues may not be available in all jurisdictions. For information about which services are available in your jurisdiction, please reach out to your sales representative. Talos is not is not an investment advisor or broker/dealer. This document and information do not constitute an offer to buy or sell, or a promotion or recommendation of, any digital asset, security, derivative, commodity, financial instrument or product or trading strategy. This document and information are not intended to constitute investment advice or a recommendation to make (or refrain from making) any kind of investment decision and may not be relied on as such. This document and information are subject to change without notice. It is provided only for general informational, illustrative, and/or marketing purposes, or in connection with exploratory conversations with institutional investors and is not intended for retail clients. The information provided was obtained from sources believed to be reliable at the time of preparation, however Talos makes no representation as to its accuracy, suitability, non-infringement of third-party rights, or otherwise. Talos disclaims all liability, expenses, or costs arising from or connected with the information provided.} 

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